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A woman outdoors holding a KJ Serums Triology Vitamin C serum bottle next to her face, against a plain light background.

KJ Serums is the only skincare brand in the UAE that makes your Vitamin C serum fresh to order, every single month. Formulated by a scientist, not a factory.

Fresh Vitamin C, E+ Ferulic Acid Serum, Hand-Blended Every Month – Not Off a Shelf

Take the 90-Day Challenge Shop Triology

Best selling

Best SellingBottle of Kathryn Jones skincare serum with dropper on a white background
Triology Fresh Vitamin C Facial Serum – 30ml
84 REVIEWS
Sale priceAED 175.00
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Concentration
Best SellingBottle of Kathryn Jones serum with a white background
Skin Karma Anti-Blemish & Pigmentation Serum – 30ml
39 REVIEWS
Sale priceAED 175.00
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Best SellingBottle of Kathryn Jones Renew serum with dropper on a white background
ReNew Retinol Facial Serum – 30ml
22 REVIEWS
Sale priceAED 196.00
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Best SellingKathryn Jones Ultra Light Solar Defence SPF50++++ broad spectrum sunscreen packaging on a white background
Ultra Light Solar Defence SPF 50 PA++++ Facial Sunscreen - 50mL
46 REVIEWS
Sale priceAED 187.00
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Find your routine

Shop by skin concern

Anti-Ageing
Anti-Ageing
Acne
Acne
Pigmentation
Pigmentation
Dry Skin
Dry Skin
Large Pores
Large Pores
Rosacea
Rosacea

Not sure where to start? Ask Kathryn for a free skin consultation.

Book my free consultation

KJ SERUMS IN THE PRESS

  • As featured in Cosmopolitan Middle East
  • As featured in The Big Beauty Scoop Group
  • As featured in Dubai Eye 103.8 FM
  • As featured in Gulf News
  • As featured in British Mums
  • As featured in Raemona
Kathryn Jones, founder of KJ Serums, smiling outdoors — from the 'Meet the Founder' section on the KJ Serums homepage.

MEET THE FOUNDER

From the Lab to Your Skincare Routine

“I spent years making life-saving medicines in the UK biopharmaceutical industry before starting KJ Serums. I bring that same rigour to skincare. That’s why we make our signature Vitamin C serum fresh every month, rather than leaving it sitting on a shelf losing potency.”

Kathryn Jones, Founder

Read Our Full Story

Real results from real customers

See the difference

Real customers. Real skin. Real results.

Explore genuine before & after photos shared by KJ Serums customers.

REVIEW & RESULTS
  • Before and After - Acne
  • Before and After - Brightening
  • Before and After Pigmentation
  • Before and After - Acne Scarring
  • Before and After - Pigmentation
  • Before and After - Acne
  • Before and After - Acne
  • Before and After - Pigmentation
  • Before and After - Rosacea

SKINCARE ADVICE & EXPERT INSIGHTS

Man looking surprised as four hands reach in from each side, each holding a different skincare product, illustrating the overwhelm of too many products in a routine.
anti-ageing

Men's Skincare for UAE Heat: A Simple 4-Step Routine

A quick, four-step men's skincare routine built for UAE heat, sweat, shaving and air conditioning, using light products that each do one job.

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Woman examining a measuring beaker beside Triology and HydraSilk serums, representing a considered, personalised skincare routine

Skin Cycling: How to Rotate Actives Without Wrecking Your Barrier

Skin cycling is 2026's smartest routine trend - rotating actives with built-in recovery nights so your barrier can keep up, especially in UAE heat and air conditioning.

Read more
Stacked stones beside still water in a calm spa setting, representing relief from stress-related skin

Stressed Skin Is Real: What Cortisol Face Actually Means and How to Calm It

"Cortisol face" and neurocosmetics are 2026's fastest-growing skincare category. Here's the science behind stressed skin, and how to genuinely calm it.

Read more
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Skincare tips, real results, new launches and a little behind the scenes at KJ Serums

@kjserums

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